Direct marketer DB Media Distribution goes bankrupt

The long-running book-of-the-month club Doubleday Canada and DVD and CD mail-order service Columbia House Canada have gone under. Reports indicate that Doubleday and Columbia House, known as DB Media Distribution, shut down after declaring bankruptcy last week. DB Media had been in business in Canada for more than 70 years and had been one of […]

The long-running book-of-the-month club Doubleday Canada and DVD and CD mail-order service Columbia House Canada have gone under.

Reports indicate that Doubleday and Columbia House, known as DB Media Distribution, shut down after declaring bankruptcy last week.

DB Media had been in business in Canada for more than 70 years and had been one of the largest direct marketers in the country.

Its music and DVD arm, Columbia House Canada, and book arm, Doubleday Canada, offered members heavily discounted products if they signed up for a subscription.

DB Media was part of the N.Y.-based Direct Brands, Inc., whose brands include BookScene.ca, HealthHarmony.ca, and CHCanada.com.

Random House Canada, which runs the similarly named Doubleday Canada Publishing Group, distanced itself from the news, saying there was no connection its operations.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update