Four agencies shortlisted for Rogers account

Rogers Communications has shortlisted four agencies in its ongoing creative account review. Publicis Canada, the incumbent shop, has made the list alongside BBDO Canada, Y&R Canada and JWT Canada. Six other agencies had been invited to pitch for the account back in November, though only three of those shops ended up taking part. “The agencies […]

Rogers Communications has shortlisted four agencies in its ongoing creative account review.

Publicis Canada, the incumbent shop, has made the list alongside BBDO Canada, Y&R Canada and JWT Canada. Six other agencies had been invited to pitch for the account back in November, though only three of those shops ended up taking part.

“The agencies selected for the final round have extensive experience working with big innovative brands, demonstrated the ability to handle high-impact brand executions with strengths in retail and digital, and have effective fiscal management experience,” said Shelagh Stoneham, senior vice-president, general manager of brands and marketing communications for Rogers Communications.

After a series of two-hour briefing sessions held Tuesday and Wednesday, the shortlisters now have three weeks to complete and present “light” creative project work.

Stoneham expects the review to conclude by March.

The media and telecommunications company is looking for a single agency of record to steer national English and French creative advertising and retail marketing. Publicis and Marketel had previously split the English and French assignments.

Related
• Rogers launches creative agency review

One of Canada’s largest advertisers (GroupM ranks it as the number-two media spender at approximately $145 million), Rogers is hoping to evolve its agency relationship to put greater focus on its return on advertising investment.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update