Nine months after Taxi acquired Amsterdam agency Ottonico and rebranded it Taxi Europe, Steve Mykolyn has been named chief creative officer for its global network.
Mykolyn had been CCO for Taxi’s North American offices while agency chair and co-founder Paul Lavoie was CCO for Europe.
Mykolyn said there are skills at Taxi Europe that benefit the North American operations and vice versa, so treating the entire network as one creative division makes sense.
“Our Taxi brand doesn’t differentiate between North America and Europe,” Mykolyn said.
Mykolyn had been working with the European team on a client pitch that recently concluded, but will now permanently add Amstedam to his travel routine, which currently has him moving regularly between the network’s six North American offices.
Lavoie will remain involved in Europe steering business development, though he will be free to devote more time to the other offices.
“Steve has created a remarkable culture of camaraderie and high standards among Taxi [creative directors]” said Lavoie, in a statement. “It just makes sense for that family to include Europe”.
Taxi Europe’s day-to-day operations are overseen by Ottonico’s founders–Eric Verhage, general manager, and Maarten van Huijstee, executive creative director.
Their clients include Foot Locker, Heineken and ING.
