Syncapse, the Toronto-based social media management company founded in 2007 by Michael Scissons, has reportedly laid off staff members from its offices across the globe due to a lack of resources.
In an e-mail obtained by CBC News, Scissons told staff that despite the company’s best efforts “the organization lacks the resources to move forward successfully and as such must enter a period of restructuring.
“This unfortunately means that effective today, we are laying off a significant number of our worldwide employees and ending go-forward development for our platform,” wrote Scissons.
Scissons also said Syncapse wants to continue servicing its clients either after it restructures or following an acquisition. The company has yet to make a formal announcement regarding the layoffs and restructuring. Requests for an interview from Marketing were unanswered as of press time.
The company has offices in Toronto, New York, the U.K. and India. A year ago the company’s head count was up to 220, due in large part to the acquisition of Clickable, an advertising technology firm.
Syncapse clients include Coca-Cola, Anheuser-Busch, Diageo and JP Morgan.
