Tossing a pride flag on a logo to show a brand’s support of the LGBT community isn’t nearly enough to show its involvement. Al Ramsay, brand manager at TD Canada Trust, a brand praised for its inclusive work environment and consumer campaigns, shares tips on how brands can successfully support and address the LGBT group. (Hint: don’t be gay vague or disingenuous.)
Sunil Sekhar, vice-president, management director at DraftFCB, TD’s ad agency, also names names when it comes to Canadian brands doing a good job at LGBT marketing.
Related
- Why you should covet Canada’s LGBT market
- LGBT Marketing Conference Preview: Lessons from OUTtv
- Welcome in the Gaybourhood: lessons from Marketing’s first LGBT conference
Videography by Pam Lau.
