Watch This: A call for equal gender representation

ADC's three-point initiative to acknowledge women's industry contributions

The Art Directors Club wants women to play a larger role in Canada’s marketing industry, and wants that industry to better acknowledge the contributions made by its female members. Ignacio Oreamuno looks us dead in the lens and lays out a three point plan to make this happen.

From the ADC:

ADC is proud to launch this initiative with the mission of making drastic and measurable changes as it pertains to the roles and participation of women within the creative industry. The ADC believes it is time for all industry organizations, associations, award shows, company boards and groups to take action and set the goal of reaching an equal level of participation for both women and men. By increasing the number of qualified women in senior positions in all facets of the creative communications industry, we believe our industries will both flourish and lay a foundation for generations of female talent.

To jumpstart this initiative, we are inviting women in the advertising, design and digital disciplines to take part in a special photo shoot on Thursday, May 30 at 12:30PM, in the ADC Gallery. If you would like to participate in the shoot, please RSVP to jimena@adcglobal.org

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