Where else can a banner ad take home the same trophy as a documentary film? The Webby Awards, which laud the greatest in everything online, have released the nominees list for the 2012 gala on May 21 in New York.
Canadian marketing and media companies are well represented across the four main Webby competitions, with the National Film Board of Canada, BBDO and John St. appearing for a variety of projects, while born-in-Canada Vice Media has multiple chances to win.
Interactive Advertising
• Cundari’s X3 Launch (BMW) in Banner Campaigns
• Juniper Park’s Close to Home in Banner Singles and in Rich Media: Non-profit/Educational
• John St.’s Catvertising in Best Copywriting,
• Cossette’s Collectif de festivals Montréalais in Best Integrated Media Plan
• BBDO Toronto for Cat (Skittles) in Branded Content and Viral Marketing, and Touch The Rainbow (Skittles) in Online Campaigns
• Vice Media for The Creators Project in Branded Content
• MacLaren McCann’s #internswanted (Mastercard Canada) in Online Guerilla & Innovation
Websites
• National Film Board of Canada’s Bear 71 in the Activism and Net Art categories, God’s Lake Narrows in Best Use of Photography and Etre Marin in Net Art.
• BBDO Toronto’s The End (Doritos) in Food and Beverage
• Henderson Bas Kohn’s LG Power Up Your Life in Telecommunications
• LG2’s Picture on the Board (Bell) in Telecommunications
• DDB Canada and Tribal Vancouver’s Explore Like A Local (Canadian Tourism Commission) in Tourism
Online Film and Video
• National Film Board of Canada’s Bear 71 in Best Use of Interactive Video, Soldier Brother in Reality, and God’s Lake Narrows in Documentary: Individual Episode
• John St.’s Catvertising in Branded Entertainment, and Your Man Reminder (Rethink Breast Cancer) in How-To and DIY
• Vice Media’s Bride Kidnapping in Kyrgyzstan and Rebels of Libya in Documentary: Individual Episode, Vice Guide to the Congo in News & Politics: Individual Episode, and The Creators Project in Music and Technology
• Radio Canada’s Bridging the Divide in News & Politics: Series
• Globe and Mail’s The Trials of Nunavut in News & Politics: Series
Mobile & Apps
• Rethink’s Realizer in Experimental & Innovation
• Hootsuite’s Hootsuite for iPad in Social (Tablets & All Other Devices)
The full nominee list can be found at the Webby’s website.
Note: The Webby’s site seemed incomplete and was being updated at press time. If your Canadian company is on the list, let us know.
How does a Webby rate against industry-specific awards? Post your thoughts in our comment section.
