Choose the Campaign of the Decade for 2010 Marketing Awards

Nearly 20 of the industry’s leading creatives will gather in a Toronto hotel this week for the 2010 Marketing Awards judging. While they select the best work of 2009, we’re asking you to choose the outstanding campaign of the past 10 years. “To mark the end of the first decade of the 21st century, we […]

Nearly 20 of the industry’s leading creatives will gather in a Toronto hotel this week for the 2010 Marketing Awards judging. While they select the best work of 2009, we’re asking you to choose the outstanding campaign of the past 10 years.

“To mark the end of the first decade of the 21st century, we thought it would be interesting and fun to ask our readers to review the Best of Show work from the last 10 Marketing Awards shows and then vote on their favourite to determine who can claim the title of “Best of Decade’,” said Christopher Loudon, Marketing’s executive publisher and editor-in-chief. 

“At the beginning of the decade, there was no Facebook, no YouTube, no Twitter, the communications landscape has changed so much,” said Sean Barlow, group creative head at Leo Burnett and judging co-chair for 2010, along with Nicolas Dion co-creative director at LG2. “It will be interesting to see what creative ideas are recognized for their simplicity and stopping power–whether it was two years ago or 10 years ago.” 

Marketing is partnering with RP Graphics–which will also publish the Marketing Awards book–to launch a website where visitors will be able to refresh their memories about the Best of Show winners since 2000 and vote for their pick for the best of the best.

Those 10 campaigns in the running are:

2000: “Turbulence/Airplane/Crash Test/Washarama” by Palmer Jarvis DDB for Playland

2001: “The Rant” by Bensimon Byrne D’Arcy for Molson Canadian

2002: “Recital” by Palmer Jarvis DDB for Panasonic Canada

2003: “Hammer/Toilet/Bedroom” by BOS for Familiprix

2004: “History” by Downtown Partners for Bud Light

2005: “Prison Visitor” by Zig for Unilever

2006: “Elevator/Office/Golf” by Taxi for Viagra

2007: “Evolution” by Ogilvy & Mather for Dove

2008: “Mentos-Make Art Pop” by Cossette for Perfetti Van Melle

2009: “Share our Billboard” by Leo Burnett for James Ready

The site will be live soon, so watch this space for details.

As for picking the best of last year, the Marketing Awards judging takes place this Friday and Saturday, after Barlow and Dion recently confirmed their last addition to the jury, Michael Schachtner from Y&R New York.

“Originally from Germany, Schachtner now lives and works in New York as a senior art director at Y&R and has made his mark at all the top awards shows at a young age,” said Barlow. “He has already won several Cannes Lions, Clio and One Show pencils. He has an eye for killer work.” 

Schachtner’s joining the already announced jury of 17 Canadian creative leaders.

Meanwhile, the date is set (June 9), sponsors are signing up and tickets are on sale for the 2010 Marketing Awards Gala, which will include for the first time a special simulcast in Montreal.

In Toronto, the Marketing Awards returns to the Cineplex Varsity Cinemas at Bay and Bloor, hosted by presenting sponsor Cineplex Media, and no attendee at the Toronto event will go thirsty nor hungry thanks to sponsors Stella Artois and Pizza Pizza, with additional food and beverage sponsors to come.

For more information or to get your tickets now click here or contact Aldo Russo at Aldo.Russo@marketingmag.rogers.com.

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