More contenders for Media Innovation glory: MIAs shortlist #2

The Media Innovation Awards are just over one month away, but Marketing is providing a hint at the potential winners by publishing the shortlists now. After publishing the first list Wednesday, here’s list number two. The final list will be published in Friday’s Marketing Daily. As in previous years, all entries (more than 440 this […]

The Media Innovation Awards are just over one month away, but Marketing is providing a hint at the potential winners by publishing the shortlists now.

After publishing the first list Wednesday, here’s list number two. The final list will be published in Friday’s Marketing Daily.

As in previous years, all entries (more than 440 this year) were scored by the Media Innovation Awards jury in a round of preliminary online judging. Once that scoring was complete, MIAs co-chairs Jake Norman and Hope Bagozzi reviewed the scores to determine which entries made the shortlist, moving onto the final round of live judging on Sept. 20 in Toronto.

The list includes entry title, client and agency as provided by the entering company.

BEST IN WEBSITES AND MICROSITES

MusicMakesMoreMilk.com: BC Dairy Association and OMD / Tribal DDB Vancouver

Carly’s Cafe: Carly Fleischmann and John St.

Missing Kids Stamps: Enfants-Retour Quebec (Missing Children’s Network) and Lowe Roche

Endless Celebration: Johnson & Johnson: OB Tampons and Lowe Roche

MHL.ca: The Heart and Stroke Foundation of Canada and Lowe Roche

BEST IN SOCIAL MEDIA

Lay’s Do Us a Flavour: PepsiCo. / Lay’s and OMD Canada

James Ready Cover Photo Swap: James Ready and Leo Burnett Toronto

The Movie Out Here: Labatt Breweries of Canada and Grip Ltd.

Milk Carton 2.0: Missing Children Society of Canada and Grey Canada

Surrender Your Say-Twitter Campaign for Tourette Syndrome: The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi

Ambassadors: Fédération des Producteurs de Lait du Quebec and Touché

BEST IN MOBILE

Chevrolet Spark Launch: GM Chevrolet and Carat

World’s Most Valuable Check-in: Missing Children Society of Canada and Grey Canada

Focus Mode: Societe de l’assurance automobile du Quebec and lg2

The Christie Corner: Modelez / Christie and Starcom MediaVest Group

Molson Canadian Wake Up Call: Molson Coors Canada and MEC Canada

Samsung Infinite Possibilities GS4 Launch: Samsung and Starcom MediaVest Group

Wine Bottle App: Lowe Roche and Lowe Roche

BEST IN LOCATION-BASED MEDIA

Subway Hyperlocalization: Subway and Carat

24-Hour Snack Tracker: McDonald’s Restaurants of Canada Limited (Western Region) and OMD Canada

World’s Most Valuable Check-in: Missing Children Society of Canada and Grey Canada

BEST USE OF DISPLAY

Learn IKEA Curtains: IKEA and Leo Burnett / Jungle Media

Honda Accord Window Takeover: BC Honda Dealers and Jungle Media Vancouver

Air Canada’s muse: Air Canada and Marketel

Roomy RAV4: Quebec Toyota Dealer Association and Bleublancrouge

All Aboard: VIA Rail Canada and Touché

The Hobbit: Fantasy Forecast: Warner Bros. Canada and OMD

BEST IN DIGITAL TECHNOLOGY

CCM RBZ Hockey Stick Launch: CCM and Carat

Sport Chek Retail Lab: Sport Chek, FGL Sports Ltd. and Sid Lee

EdgeWalk at the CN Tower: CN Tower and BT/A

The Amazing Race Canada: Chevrolet Fast Track Gamisodes: General Motors / Chevrolet and Carat Canada

MHL.ca: The Heart and Stroke Foundation of Canada and Lowe Roche

BEST IN INTEGRATED/MULTICHANNEL

32 cuts, 32 emotions: Quebec Pork Producers Federation (FPPQ) and Carat

The Undeading: Heart & Stroke Foundation and Agency59

Winnipeg Store Opening: IKEA Canada Ltd. and Jungle Media/Leo Burnett

Restarting Canada’s Start Screen — Windows 8 Rogers Integration: Microsoft Windows 8 and Starcom MediaVest Group

Keep it in Your Pants: Telus and Cossette Media

Your Better Starts Here: Sport Chek and Touché

Make Health Last: The Heart and Stroke Foundation of Canada and Lowe Roche

Budweiser Red Light: AB InBev Labatt Breweries and UM Canada

BEST IN CONSUMER ENGAGEMENT

Lay’s: Do Us a Flavour: PepsiCo. / Lay’s and OMD Canada

DEWmocracy: PepsiCo., Beverages and OMD Canada

James Ready Cover Photo Swap: James Ready and Leo Burnett Toronto

The Movie Out Here: Labatt Breweries of Canada and Grip Ltd.

Jacobis Creek Moscato #moscatomonday: Corby Distilleries and Vizeum Canada

The LegoLand Mosaic Project: Getting Families to Feel the Experience: LegoLand Discovery Centre

CONTENT INTEGRATION AND SPONSORSHIP

Bachelor Love: Coty Canada/Rimmel London and OMD Canada

IKEA/Love it or List it: IKEA Canada Ltd. and Jungle Media

MLB ’13 The Show Simulation: Sony Computer Entertainment Canada and Jungle Media

Evil Dead: Sony Pictures Releasing Canada and UM Canada

Dance Central 3 – Electric Circus Returns: Microsoft Xbox and Starcom MediaVest Group

BlackBerry–Keep Moving with The Amazing Race Canada: BlackBerry and Starcom MediaVest Group

Samsung Infinite Possibilities GS4 Launch: Samsung and Starcom MediaVest Group

Budweiser Red Light: AB InBev Labatt Breweries and UM Canada

BRANDED CONTENT

The Undeading: Heart & Stroke Foundation and Agency59

The Movie Out Here: Labatt Breweries of Canada and Grip Ltd.

Clean & Clear Content: Johnson & Johnson and J3 Canada

Stock Talk: Scotia iTrade and PHD

Desjardin and Radio Canada’s Oser une autre vie (Daring to live another life): Desjardins

Samsung Infinite Possibilities GS4 Launch: Samsung and Starcom MediaVest Group

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update