The article entitled “Battle of the Fruit,” (March 10,p. 26) discusses the rise of the smart phone among consumers, but focuses on just two manufacturers-RIM and Apple. Given that the article discusses the rise of smart phones not only in Canada but globally, we were surprised that Marketing failed to mention one of the world’s leading smart phone manufacturers-Nokia.
Consumers have certainly em-braced both the Blackberry and iPhone, but the same can be said for Nokia. In fact, with an estimated 40% share of the global device market in 2007, Nokia is currently the world’s number one manufacturer of mobile devices, many of which operate on the Series 60 platform-a leading smart phone platform. Also, a recent study by ABI Research found that Nokia is the top worldwide smart phone vendor.
Nokia is the world’s largest manufacturer of converged devices, selling 60.5 million units in 2007. Surely a company with such a vast global market share should be included in an article about the race for smart phone supremacy.
CARLA CARMICHAEL
DIRECTOR OF MARKETING
NOKIA CANADA
THANKS FOR THE EMPTY CONTAINER, YOPLAIT
Who gives a s@%t about the environment?
That’s what the marketing folks at Yoplait seem to be saying with their recent DM piece. I live in the High Park area of Toronto and arrived home recently to see a plastic bag hanging from my door handle. Inside was an empty yogurt container (not a single-serve one, but a substantial 650-gram one) containing a pamphlet with a coupon. Yep, that’s a plastic bag, a plastic container and a fair amount of paper all used to flog yogurt, to god knows how many houses.
I wonder how many people at Yoplait saw and approved this ridiculously un-green mailer? And not one had the sense to see how a wasteful act like this can only achieve one thing-pissing off consumers.
Good one, Yoplait.
TRACEY SLOGA
TORONTO
