Talk about internal marketing. There was always that rumour floating around in the 1990s that people who got X brand’s tattoo would get free product. Rapid Realty has taken that a step further and made it a remuneration factor.
Getting tattooed with the company logo is all the rage at one New York City brokerage firm. The reward? A bump in pay.
The CEO of Rapid Realty NYC said about 40 employees have gotten inked with the logo in the past two years.
Anthony Lolli said workers are “passionate about the brand.”
They also may be passionate about the extra 15% in commission they get for sporting a tattoo.
Lolli started the policy a year and a half ago after one employee got the tattoo to prove his company loyalty.
The franchise has offices throughout New York City. Lolli said the company may soon be featured in a reality show that would depict New Yorkers apartment hunting.