Coca-Cola Canada and Publicis are now partners in Quebec, following an agency review in the province.
As part of what Coke spokesperson Amy Laski called a “routine” agency review, the cola maker also met with Marketel, LG2, Cossette and BleuBlancRouge.
“While we are unable to provide any further details at this time, I can confirm Coca-Cola will be working with Publicis,” said Laski, public affairs manager, sparkling, for Coke.
Both agency and client representatives said the partnership is in its earliest stages and would not comment on the full nature of the account, although it is believed to include full French-language marketing duties for one or more Coke products.
