HBC sold, some Bay stores to be rebranded

HBC has been bought by the company that owns high-end fashion retailer Lord & Taylor, and as many as 15 of HBC’s “most high-profile” Bay stores will be rebranded as Lord & Taylor, according to a report on the Globe and Mail website this afternoon. The deal will see NRDC Equity Partners merge the operations […]

HBC has been bought by the company that owns high-end fashion retailer Lord & Taylor, and as many as 15 of HBC’s “most high-profile” Bay stores will be rebranded as Lord & Taylor, according to a report on the Globe and Mail website this afternoon.

The deal will see NRDC Equity Partners merge the operations of HBC’s 580 stores, including Bay, Zellers, Home Outfitters and Fields chains, with NRDC’s Lord & Taylor and Fortunoff to create an “$8-billion merchandising powerhouse” to be called Hudson’s Bay Trading Co., according to the Globe report.

“By acquiring Hudson’s Bay Co. along with previous acquisitions Lord & Taylor and Fortunoff, we will have an unprecedented opportunity to recreate the retail landscape in North America,” said Richard Baker, chief executive officer of NRDC, which is understood to have already owned 20% of HBC.

Baker will reportedly invest $500 million in the new company and said he plans to change 10 to 15 of the Bay’s most high-profile stores over to the Lord & Taylor brand.

According to the Globe, Baker feels Lord & Taylor will “fill a gap in the Canadian retail landscape” between the Bay and Holt Renfrew. He also intends to “put greater focus on branded apparel at discounter Zellers” improve customer service and eventually roll out new 125,000-square-foot prototype stores.

Toronto agency John St. has been handling the creative for the Bay brand, while Leo Burnett oversees advertising for Zellers.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs