Loblaw will open its first Joe Fresh store in the U.S. this fall on Manhattan’s Fifth Avenue, a street famous for upscale fashion.
The New York City location is the latest in the grocery chain’s expansion of the Joe Fresh fashion label, which is currently available primarily in Loblaw stores.
The first standalone Joe Fresh store opened last fall in Vancouver. Loblaw has also announced plans to launch four more in Ontario and Alberta.
Loblaw said it hopes to open 20 standalone stores nationwide.
