NHL tough guy Georges Laraque is pumping out apologies faster than he pummels his opponents’ faces.
The Montreal Canadiens enforcer said he’s sorry for appearing in an ad being slammed as sexist.
Women’s groups have decried the ad for alcoholic energy drink Octane 7.0 owned by Blue Spike Beverages in which Laraque plays street hockey with a group of scantily clad women.
Laraque said he should never have done the ad, is sorry if he offended anyone, and swore he donated the money from it to an animal-rights group.
Although he earns his on-ice living as a pugilist, Laraque is known as a friendly giant off the ice.
For example, while controversy rages over his ad, he’s pictured on the front page of a Montreal newspaper yesterday walking dogs and discussing his recent conversion to veganism.
