Look At This: A scaly take on outdoor media
This jaw-breaking billboard promotes the new reptile exhibit at the Ontario Science Centre. Creative came from Toronto agency Bensimon Byrne, while Narrative Advocacy Media (the agency’s PR affiliate) sent out snake bite media kits to get us to pay attention. Zenith handled the media buy.
Jeromy Lloyd
July 08, 2011
This jaw-breaking billboard promotes the new reptile exhibit at the Ontario Science Centre. Creative came from Toronto agency Bensimon Byrne, while Narrative Advocacy Media (the agency’s PR affiliate) sent out snake bite media kits to get us to pay attention.
Zenith handled the media buy.
