Unilever Canada is launching an integrated campaign in August that includes digital boards, magazine ads and in-store materials in support of its Hellmann’s with Olive Oil label.
The creative from Ogilvy & Mather helps reinforce the brand’s “natural” positioning and ties it to the idea of “simple” that speaks to the ever growing health-hungry public.
In 2010, Hellmann’s removed several unpronounceable ingredients from its labels and more recently started making its olive oil products with 100% Canadian free-run eggs. Hellmann’s plans use free-run eggs in all its products by 2020.
Hellmann’s with Olive Oil launched in 2007 in response to consumer demand and is currently available in North America and Argentina.