Grip Ltd. and Labatt killed him off, but the mustachioed guardian of Kokanee’s mountain-fresh brand is back from beyond the grave, on television to tout a new contest to engage beer drinkers.
The Kokanee Ranger began his stint as spokesperson for the beer in 2002, but was killed off by online vote in August 2008.
The character is back on TV now as part of the “Next Ranger” campaign. NextRanger.ca redirects to a Facebook page dedicated to choosing who will presumably helm the next wave of advertising. The possible candidates include buddy cops Glacier and Fresh (the current voting front-runners), an 80s ski bum named Cory, the suit-wearing Michael Baystreet, a goat, a beer fridge and the former ranger’s elderly mother.