Toronto’s mayor has had a rough time in traditional and social media after a moment’s clumsiness turned into a bit of an international #fail. Mayor Rob Ford’s collision with a TV camera ended up on Jimmy Kimmel Live last week, and has now been immortalized in a print ad. Workopolis (and presumably its agency of record Zulu Alpha Kilo) put together this timely ad, spotted this morning in one of Toronto’s free dailies.
This isn’t the first time advertisers have jumped on a Ford faux pas to score quick PR points. Psynex and its agency Red Lion mocked up a news conference after the mayor was spotted reading and driving on Toronto roads.
