The Manitoba government is standing by its Spirited Energy campaign.
Competitiveness Minister Andrew Swan says he likes the slogan and feels Manitoba needs to promote itself to compete on the national stage.
Swan is countering media reports suggesting the program is going to be replaced, saying the government is looking at expanding it, with more advertising outside the province.
The province is also looking at shifting management of the program from the Premier’s Economic Advisory Council to business and other groups that are more independent.
The campaign has cost taxpayers $3.1 million since it was launched in 2005.
Critics say the Spirited Energy slogan is vague, meaningless and has failed to help Manitoba’s image.
