Mobile provider Mobilicity announced a partnership Tuesday with Metro grocery stores in Toronto and Ottawa.
In a statement, Anthony Booth, Mobilicity’s chief customer service officer, said that the pilot project, which puts nine kiosks in Metro locations, is a continuation of the brand’s retail distribution expansion strategy.
The move bolsters the company’s current network of retail locations in Toronto, Ottawa, Edmonton, Vancouver, and Calgary.
“We would like to expand the program and we’re working closely with Metro right now to see what’s feasible and what works for them,” Booth said. “We’ve actually been in operation for about a week, and even the first week has shown really nice promise.”
The partnership between Mobilicity and Metro grew out of a mutual belief that wireless is a major retail opportunity. “We’ve been talking to Metro for quite some time about their growth strategy and what they’re looking for, and we both thought it was a very good fit,” Booth said.
“We have a model that allows Metro to get into the wireless business quite quickly. It’s a great thing for their consumers that they now have an opportunity to participate in the wireless category with full-service activations done within a Metro store.”
Mobilicity is in its second year of operation, but Booth said it does not have plans to enter the Quebec market right now, noting that Videotron is a very strong player in that province.
