Garden hose or snake? Eye drops or model glue? These benefits of good vision is illustrated in a series of ads Toronto agency Red Urban created for local client Richmond Optometry.
The idea behind the commercials, which will run in Toronto cinemas during the holiday season and online, came from the real life of an agency writer.
“We all teamed up to come up with these, but really it’s about one of our writers who neglected to check his eyes for a number of years,” said Red Urban executive creative director Christina Yu. “He’d always be mistaking things like, ‘Why is that guy holding a pool cue?’ when it was a violin. So when Richmond Optometry came up, he was the best one for it. It’s pretty much a depiction of this writer’s life.”
