The Art Gallery of Ontario has unveiled a new logo to go with the gallery’s renovations. Toronto-based Bruce Mau designed the new emblem, which uses white lettering shadowed by multiple typefaces in a wide spectrum of bold pop-art colours and a black square to frame the acronym, AGO. The forms and colours create a moving optical illusion. Alongside the boxy logo, a signature wordmark was created to include the English name and the French name, Musée des beaux-arts de l’Ontario.
“The Art Gallery of Ontario is relaunching with a renewed mission to bring art and people together to experience spaces that are dynamic yet timeless, popular yet iconic,” said Mau. “The new logo is similarly imbued with fluid motion and spontaneity, counterbalanced by stability and legibility.”
The gallery’s new structure has been designed by American architect Frank Gehry. Currently under construction, the AGO’s building will be 583,000 square feet and will house 5,000 works in 110 galleries, as well as a new entrance, two restaurants, a shop, a theatre, an education centre and a special events facility. The gallery is set to re-open this fall.
