Maxxium Canada is running a contest in support of its Remy Martin Fine Champagne Cognac brand.
The “Bold 5 Under 35” contest asks Canadians to select a winner from one of five pre-selected candidates, who were chosen by Maxxium for their corporate and community achievements after the company solicited recommendations from local media across Canada.
Maxxium is promoting the contest through online banner ads on the TSX, TSN, Globe and Mail and Canoe websites. The banners were created by Toronto’s Non-Linear Creations.
A viral campaign has also been directed at young professionals.
“This is a brand that has been built by individuals with a vision of the future,” says Celine Delorme, group account manager for Maxxium Canada. “It’s a brand that needs to continue talking and being relevant to men and women who are successful and share some of the same vision.”
The contest was created in partnership with Toronto public relations agency LexPR. It is the first initiative the agency has developed since winning the Maxxium account last month. Delorme says it represents a positive first step in the relationship.
“This is something we’ve never done in Canada,” she says.”It’s a pretty ambitious program on such a short time line, and so far we’ve been having very exciting feedback.”
The candidates were announced last week and includes two representatives from the communications field. Anthony Lecavera, 33, is CEO of Toronto’s Globallive Communications, and 28-year-old Lee Segal holds the same position at Toronto’s Klick Communications.
They are joined by fellow nominees Ashif Mawji, the 34-year-old CEO of Edmonton’s Upside Software, Ron Lovett, 27, founder of Halifax-based RFL Group of Companies, and 30-year-old Jean-Francois Bernier, CEO of Montreal’s Bio Spectra.
Visitors can view profiles of the candidates and cast their vote at thebold5.com.
The winner of the contest, who will receive a trip to New York City, will be announced at a gala event in Toronto tomorrow night that will also feature the “unveiling” of a bottle of Louis XIII de Rémy Martin Black Pearl, one of just 10 bottles available in Canada.
