St. Lawrence College has launched a series of five-second videos as part of a recruitment campaign aimed at 18-30 year olds.
The effort was created by Toronto agency Conversated Media, in collaboration with 5SecondFilms.com.
Each video illustrates one of the college’s four brand taglines: “Get Ready For The Next Big Thing: YOU,” “We’re Here To Get You There,” “The Job You Love Is Calling” and “Small-Sized Classes For Big-Sized Dreams.”
In “We’re Here To Get You There,” a student waking up and having what appear to be three professors help her throughout her day. The spot was shot in black and white and treated as a silent film. Another take on this strapline is a bit… goofier.
SLC Part 2 from 5-Second Films on Vimeo.
