Telus hails Play Taxi Media for B2B campaign

The latest campaign aimed at Telus‘ small- to medium-sized business customers has driven off in 1,100 taxi cabs in Toronto, Vancouver and Calgary. Called “Built for Business,” the interactive ad campaign by Play Taxi Media launched this month targeting taxi passengers – often a captive audience of key decision makers – with a range of […]

The latest campaign aimed at Telus‘ small- to medium-sized business customers has driven off in 1,100 taxi cabs in Toronto, Vancouver and Calgary.

Called “Built for Business,” the interactive ad campaign by Play Taxi Media launched this month targeting taxi passengers – often a captive audience of key decision makers – with a range of Telus products and services.

Touch screens activate when the meters turn on. Passengers see an ad showing the benefits of a range of products including smartphones, tablets and mobile internet.

The first level of interaction is a branded memory game that drives awareness of product features. The second level uses a sequence game to showcase the flexibility Telus customers have when working remotely, said Christina Williams, national director sales, marketing and communications for Play Taxi Media.

The passenger can then enter their e-mail address for a chance to win one of 25 HP Notebook PCs.

Play Taxi working with Cossette on the campaign, which will run until April and is supported by social media promotion.

Are taxis a smart play for the business audience? Post your thoughts in our comment section.

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