Sears Canada president and CEO Calvin McDonald unveiled a new brand platform and national advertising campaign on Wednesday at the chain’s Eaton Centre location. McDonald chatted with Marketing about the brand’s evolution, its media preferences and the importance of front line staff. Videography by Pam Lau
Kristin Laird
November 08, 2012
Sears Canada president and CEO Calvin McDonald unveiled a new brand platform and national advertising campaign on Wednesday at the chain’s Eaton Centre location. McDonald chatted with Marketing about the brand’s evolution, its media preferences and the importance of front line staff.
