Cundari and Media Experts put together a domination on The Globe and Mail Tuesday to promote BMW‘s brand innovation microsite.
With a banner across the top and real estate down the right side of the screen, users were asked to “turn off the lights” to begin the experience. One click later, the full screen went black before showing a road at night and several hazards (raccoons and joggers) highlighted in the view with simulated night vision technology. The screen then reverted to the Globe’s main page.
Further click-through brought viewers to the brand’s innovation website. While night vision was the focus this time, follow-up rich media executions will promote BMW’s head-up display and auto start and stop features, among others.
