Target Canada aired its first TV spot twice during Sunday’s Oscar broadcast. The work from KBS+P showed the retailer’s red-painted dog mascot riding shotgun on a cross-Canada road trip. (For more details on the new campaign, read Target Readies First Canadian Campaign)
Jeromy Lloyd
February 25, 2013
Target Canada aired its first TV spot twice during Sunday’s Oscar broadcast. The work from KBS+P showed the retailer’s red-painted dog mascot riding shotgun on a cross-Canada road trip. (For more details on the new campaign, read Target Readies First Canadian Campaign)