Canadian grocery giant Metro Inc. has launched a new Quebec-based television commercial in support of its Metro & Moi rewards program that launched last year.
The French-only effort from Publicis Montreal uses the new tagline: “Metro. Mon epicier (my grocer).”
In a release, Marc Giroux, vice-president, marketing director at Metro, said the goal of the campaign is to “express to Quebecers our ability to be close to them in their communities and deliver quality and freshness through our know-how and expertise.”
