It began (seemingly) as an April Fools Day prank, but the Pizzaburger has become real with it’s very own media buy.
Here’s how Boston Pizza and its agencies Taxi and PHD are promoting its menu item mashup.
Writer: Darren Clarke, Niall Kelly
Art director: Niall Kelly, Scott Johnson
ECD: Darren Clarke
CD: Niall Kelly
Account director: Anna Halfpenny
Production: Sons and Daughters, Tonic Films
Director: David Hicks
Editing: Poster Boy Edit
Music and sound: RMW Music