When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos.
Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one of its biggest brand fans, Tyler, as he has a taco tattooed on his arm in exchange for a lifetime supply of DLTs.
A 15-second version of the spot is currently airing on TV, driving consumers to Taco Bell Canada’s DLT microsite. The restaurant also took out a social media buy to support the YouTube version of the video. In-store print pieces, also by Grip, accompany the spot.
The video was produced in collaboration with Songs and Daughters and was directed by Jake Kovnat. The transfer was done by Alter Ego, while editing and audio were done in-house at Grip.
