What do superstar athletes, a non-plussed cat and animated skeletons have in common? They’re all featured in YouTube’s Canada Ads Leaderboard in December. You’d think more of the top 10 videos would feature Christmas themes, but only two of them did.
Nope, no Saint Nick theme and no other definable theme throughout these December offerings either. They include a mix of appearances by well-known celebrities – including basketball star Kobe Bryant to comedian Kevin Hart – to jaunty tunes about detaching yourself from your mobile phone or how it sucks to be a cat at Christmas (so much turkey, so little sharing). This collection of videos even runs the gamut from parody to educational (like the product release video about a new bicycle wheel that helps give a boost as you ride).
YouTube Canada Ads Leaderboard
• November 2013
• October 2013
• September 2013
• August 2013
• July 2013
• June 2013
KOBE VS. MESSI: THE SELFIE SHOOTOUT
Turkish Airlines and Crispin Porter + Bogusky
Published Dec. 3 by Turkish Airlines
136,015,903 views*
2. CLASH OF CLANS: YOU AND THIS ARMY (OFFICIAL TV COMMERCIAL)
Official Clash of Clans and Barton F. Graf 9000
Published on Dec. 23 by Clash of Clans
14,951,950 views
3. THE COPENHAGEN WHEEL OFFICIAL PRODUCT RELEASE
Copenhagen Wheel
Published Dec. 3 by Copenhagen Wheel
3,218,656 views
4. ROGERS BLOWN AWAY SPEED CHALLENGE
Rogers Canada
Published Dec. 11 by Rogers Canada
134,055 views
5. GRUMPY CAT STARS IN “HARD TO BE A CAT AT CHRISTMAS” MUSIC VIDEO
PurinaFriskies and Publicis
Published Dec. 10 by PurinaFriskies
2,515,035 views
6. GET OFF THE PHONE SONG
Rhett & Link
Published Dec. 3 by Rhett & Link
1,378,733 views
7. #GALAXY11: THE BEGINNING
Samsung Mobile and R/GA
Published Dec. 18 by Samsung Mobile
12,367,271 views
8. JAGUAR VS. CHICKEN – JAGUAR USA
Jaguar USA and Spark 44
Published Dec. 17 by Jaguar USA
2,605,887 views
9. KMART SHIP MY TROUSERS COMMERCIAL
Kmart and DraftFCB
Published Dec. 13 by Kmart
3,163,115 views
10. RIDE ALONG PRESENTS: KEVIN HART’S NBA WISH
Ride Along Film
Published Dec. 19 by Ride Along
2,654,680 views
* Published “views” reflect global views for the month of December. The overall ranking indicates which ads were most-watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.
