Unsurprisingly, the Super Bowl shaped a large portion of Canadian’s online ad viewing habits in January. Budweiser’s “Puppy Love” spot (32 million views globally in three days!) led a pack that included Newcastle, Bud Light and Duracell coming out of the NFL’s big day.
However, P&G Canada’s “Pick Them Back Up” spot also pops in at number three, showing Sochi was already on marketer’s minds. The message has been one the CPG company has been carrying for years, but it’s clearly getting through to Canadians, who viewed it more than 408,000 times over the course of the month.
This continuation of “Thanks Mom” and Sid Lee’s Toronto FC spot are the only Canadian contributions to January’s top ten, a list otherwise dominated by male grooming products, beer and work from Wieden + Kennedy (an agency with three entries in the ranking).
YouTube Canada Ads Leaderboard
• December 2013
• November 2013
• October 2013
• September 2013
• August 2013
• July 2013
• June 2013
Note: The published “views” stats reflect global views for the month of January. The overall ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on the video service. While YouTube does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.
1. Budweiser Super Bowl XLVIII Commercial — “Puppy Love”
Budweiser and Anomaly
Published Jan. 29 by budweiser
32,314,319 views
2. Old Spice | Mom Song :60M
Old Spice and Wieden + Kennedy
Published Jan. 3 by Old Spice
7,942,763 views
3. P&G Canada Thank You, Mom | Pick Them Back Up
Procter & Gamble and Wieden + Kennedy
Published Jan. 5 by ProcterGamble
408,527 views
4. Speed ad – Mistakes
NZ Transport Agency and Clemenger BBDO
Published Jan. 5 by NZTransportAgency
8,316,399 views
5. It’s A Bloody Big Deal: Reds Announce Jermain Defoe
Toronto FC, Sid Lee and Maxus
Published Jan. 13 by Toronto FC
310,689 views
6. Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made
For more on this and other Super Bowl hits and misses, check out our Super Bowl Ad Review
Newcastle and Droga5
Published Jan. 28 by Newcastle
3,739,260 views
7. Ian Up For Whatever Film 2014 Super Bowl XLVIII Commercial – Extended Scenes
Bud Light and Engergy BBDO
Published Jan. 30 by OfficialBudLight
5,317,555 views
8. Axe Peace Make Love, Not War
Axe and Mindshare
Published Jan. 14 by Axe
4,690,771 views
9. Duracell: Trust Your Power – NFL’s Derrick Coleman, Seattle Seahawks
Duracell and Saatchi & Saatchi
Published Jan. 10 by OfficialDuracell
15,410,704 views
10. Old Spice | Meeting
Old Spice and Wieden + Kennedy
Published Jan. 27 by Old Spice
898,247 views
