The Walt Disney Co. is buying online social-gaming company Playdom for US$563.2 million, the latest sign the company is becoming a formidable player in the video-game industry.
Disney said it is buying Playdom to strengthen its digital-gaming portfolio, and the purchase will help bring Disney’s characters, stories and brands to customers in new ways, through Facebook and MySpace.
Playdom has about 42 million monthly active users, who play games such as “Social City” and “Sorority Life.”
In addition to the purchase price, Playdom shareholders may also earn another $200 million if the company meets certain financial targets.
The deal comes less than a month after Disney announced it bought Tapulous, the maker of the popular iPhone music game “Tap Tap Revenge.” And Disney bought the popular online kids hangout Club Penguin for $350 million in 2007.
