Astral is bouncing a new look for its Family Channel on to TV screens today.
The new brand refresh coincides with the launch of Family Channel HD available for Bell Satellite and Roger Communications customers.
“As part of the new look, the Family logo bounces, floats and pops. It never sits quietly on a shelf but bursts with life and energy,” said Heather Senst, vice-president, creative services, in a release. “Through our new look our viewers are instinctively reminded of the fun, surprising and relatable nature of their favourite Family shows.”
Specific elements include new animated on-air IDs based on the Family logo. For now, Family.ca includes elements of the on-air creative, though a new site is planned for late February.
The just launched Family Channel HD includes programming that mirrors standard definition Family Channel, including Disney shows such as JONAS L.A., Good Luck Charlie and Wizards of Waverly Place as well as the high definition Fish Hooks and Pair of Kings.