Advertising is a dirty business, usually, but today it become slightly less so as Toronto’s KB Media has announced a partnership with Sanitizements Media to become its national media sales agency.
Sanitizements, created by the founders of Campus Marketing Agency, has more than 1,000 ad facings on hand sanitizing stations placed on university and college campuses, in health clubs and health facility waiting rooms.
“Our coast-to-coast network of gender specific media stations is strategically placed to maximize target audience face time, and what’s most important is that we have the ability to track engagements for advertisers,” said Daniel Warner, co-founder of Sanitizements, in a statement.
KB Media launched this year as the sole distributor of Mirror Image services in Canada. The technology allows advertisers to turn mirrors into backlit ad surfaces, which then revert to mirrors when consumers approach to a certain distance.
