The National Post has rebounded from a 20% drop in weekday paid subscriptions between 2008 and 2009, growing more than 10% in the last year, according to the Audit Bureau of Circulations.
According to preliminary numbers released today by the ABC, the Canwest paper went from a total average weekly paid circulation of 159,089 to 175,238, for the six months ending March 31, 2009 to the same period this year.
The growth seems to have justified circulation changes made two years ago, pulling the National Post out of some markets to focus on six core markets of Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal.
While the National Post saw the company’s biggest gain, Canwest’s Edmonton Journal clocked the largest decline, dropping 11% from 125,589 to 111,775.
Other Canwest papers–all up for sale by the company’s creditors–saw minimal changes. Only two of the company’s other major dailies saw shifts of more than 2%, circulation for the Vancouver Sun and the Calgary Herald was up 2.39% and 2.51%, respectively.
The Globe and Mail’s weekday numbers remained largely unchanged, posting a decline of 0.82%, from 302,411 to 299,929.
In Quebec, the only daily enjoying growth was Le Devoir, with circulation going up 2.39%, from 27,743 to 28,406.
Overall, just seven of the 34 newspapers included in the ABC report posted gains.
