Newad has adopted a new visual identity and is trumpeting the diversity of its new, expanded services.
The company, founded 15 years ago and positioned as the partner of choice for reaching young and influential consumers, now has a four-tiered service offering: indoor advertising, experiential marketing, web and publishing services.
Well known for its poster networks, Newad now seeks to grow its business. The experiential marketing division, for instance, now delivers services in website and microsite creation, social media, photography and video production, mobile marketing and public relations. It also offers new expertise in digital production and online sales.
As well, the company will soon be unveiling a new online advertising network aimed at 18-to-34-year-olds.
These changes accompany a newly minted visual identity, developed by Open –the agency founded by former Zig staffers Martin Beauvais and Christian Mathieu–with feedback from Newad employees and in coordination with Newad art director Didier Lortie.
Gone is the former black and orange target symbol, replaced by a new logo representing a stylized signature. A revamped website also went live recently.
“Newad is now offering streamlined solutions for advertisers who seek highly effective product and brand placement among the millions of young and affluent residents [of] major Canadian cities. Combined with our new visual identity, this better reflects our corporate personality and the four integrated services we deliver,” said Michael Reha, president and CEO, in a press release, adding that “the new visual representation was the next natural step in growing our business.”
Newad is also set to roll out 400 new digital boards across the country in the coming weeks, part of a plan to install 4,000 new units within three years.
•••As one of the industry’s leading experts on connecting with young affluent consumers, Newad’s Michael Reha is taking part in Marketing‘s Urban Demo conference, Tuesday in Toronto •••