Keith Pelley has been hired as president of Rogers Media following a successful tenure at CTV and Canada’s Olympic Broadcast Media Consortium.
On Sept. 7, Pelley will take over for outgoing president and CEO Tony Viner, who announced his retirement in May after nearly 30 years with the company.
The position gives Pelley oversight of Rogers’ broadcasting, publishing (including Marketing magazine) and digital media divisions, as well as Sportsnet, The Shopping Channel, the Toronto Blue Jays and Rogers Centre sports stadium.
“Keith is a highly regarded media executive with strong business acumen and an extensive background in sports,” said Nadir Mohamed, president and CEO of Rogers Communications, in a statement. “He is widely recognized as an exceptional leader, and a proven operator who delivers results. Keith’s incredible depth and breadth of experience will be an asset to our senior executive team as we leverage our media assets in an increasingly digital world.”
Most recently Pelley was executive vice-president of strategic planning at CTV, taking the job in April after more than two years as president of the Olympic Consortium. Overseeing the broadcast of the recent Vancouver Winter Olympics, Pelley steered the creation of an unprecedented coverage package that included television, radio, print and online channels, and helped sell cross-platform ad packages and spots to approximately 200 advertisers.
Prior to working for the consortium and CTV, the 46-year-old Pelley was president of its subsidiary sports broadcaster TSN. He’d joined the organization in 1986 as an editorial intern and worked his way up as a producer, with two stints away from the CTV family–first when he became a television producer at Fox Sports in the U.S. in the mid-90s, and then from 2004 to 2007 when he was president and CEO of the Toronto Argonauts football franchise.
Pelley was unavailable for comment.
