Toronto-based Postmedia Network has added to its online arsenal with the acquisition of Sprouter Inc., an online property that enables collaboration and networking among entrepreneurs looking to start a business.
On Sprouter.com, entrepreneurs can ask questions to a panel of business experts, comment on answers and share advice with a network of other members. It also produces a weekly publication and hosts events to connect members in real life.
“We are thrilled to welcome Sprouter to the Postmedia Network family,” said Paul Godfrey, president and CEO, in a release. “Sprouter complements our ‘digital first’ strategy and brings a spark of digital entrepreneurship to our family of brands.”
The company will continue to operate under the Sprouter name and under the leadership of Sarah Prevette, who formed the company in 2009.
Last year Marketing selected Prevette as one of five Canadian “influencers” leaving their mark on the digital world, though the company announced in August that it would have to shut down, “due to capital constraints.”
“Yup. Pretty awesome turn-around, hey?” reads the blog post on Sprouter announcing the deal. “We know. We’d love to tell you it was all a part of our strategy… but well, we all know it wasn’t.”
“This new chapter in Sprouter’s evolution is really exciting,” said Prevette, in a release. “Of all the various supporters who came forward, we felt that Postmedia was the best fit for our community both philosophically and from a strategic business perspective.”
