Rogers to launch FX Canada

Wilfred, Louie and Sons of Anarchy find a Canadian home Nov. 1

Rogers Media has announced its planned debut of FX on November 1, bringing the Fox-owned cable brand northwards.

Scott Moore, president of broadcasting at Rogers, made the announcement Saturday morning in Los Angeles at The Critics Association Summer Press Tour alongside Eric Schrier, executive vice-president and head of series development of FX Productions.

“FX complements Rogers Media’s strong portfolio of broadcast assets such as Citytv, OLN and Rogers Sportsnet and showcases our commitment to building upon our television business,” said Moore, in a release “There is a strong appetite in Canada for FX’s content and Rogers is thrilled to bring this award-winning programming to Canada. In addition to delivering FX’s unique content, the launch of FX Canada provides an additional outlet for Rogers Media to strategically invest in top tier homegrown series over time.”

The FX content that will be ported to Canada includes the upcoming drama American Horror Story, Wilfred, The League, Sons of Anarchy and Louie among others.

FX Canada will also broadcast Canadian sporting events, some homegrown programs and yet-unnamed “U.S. acquired movies and series.”

“Canadian viewers and television journalists have been inquiring for years about the lack of full availability of FX’s great original series in Canada,” said Schrier, in the release. “In response to their fervent desire we felt the next step was to establish a dedicated home for our shows and for the FX brand in Canada. We are thrilled to have found a partner in Rogers Media that has as great a passion for FX as we do, and the wherewithal to bring us into their market.”

In the U.S., FX operates under Fox’s FX Networks division, which also controls the Fox Movie Channel.

Rogers owns Marketing.

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