Montreal’s Say Media has partnered with the digital unit of U.S. publisher Hearst Magazines to develop and manage ad sales and integrated content programs for some of its most popular web sites.
The new partnership is with Hearst Magazines Digital Media, a business unit established by the publishing giant in 2006 to oversee 24 websites representing the publishing giant’s marquee titles, including Cosmopolitan.com, Esquire.com, HarpersBazaar.com and Seventeen.com.
Say’s purview also includes web-only ventures such as RealBeauty.com.
Say Media boasts considerable expertise in the content marketing realm, having created programs for major brands including Ford and Scotiabank.
“Say is an industry leader and they share our drive towards creative solutions,” said Todd Haskell, senior vice-president and chief revenue officer for Hearst Magazines Digital Media, in a release. “This is an excellent opportunity for Canadian brands to take advantage of our combined portfolio of digital properties, and we’re happy to be working with a best-in-class partner.”
Hearst titles garnered more than 76 million unique views and nearly 750 million page views in December. The bulk of its online traffic, 63%, came from desktops, while mobile devices and tablets accounted for 27% and 9% respectively.