Spafax has taken over sales, editorial and production responsibilities for Tourism Toronto’s annual publications Toronto Magazine and the Toronto Visitors Guide.
“As architects of some of the most widely respected publications read by travelers, including enRoute magazine, Spafax is the ideal partner for Tourism Toronto’s suite of visitor publications,” said David Whitaker, president and CEO of Tourism Toronto, in a release.
According to a release, both publications have a combined circulation of one million and give tourists the opportunity to learn more about Toronto and surrounding areas, including Niagara Falls.
In the same release, Katrin Kopvillem, executive vice-president, media and publishing at Spafax, called Toronto one of the world’s greatest brands with a great story to tell.
“We are honoured to partner with Tourism Toronto to promote our hometown,” she said.
As part of the deal, Spafax will also handle media sales for SeeTorontoNow.com.
