Rogers Media has hired Jason Tafler as chief digital officer.
Tafler, formerly CEO of American digital marketing firm PointRoll, will join Rogers mid-March and report to president Keith Pelley, who announced the hire yesterday in an e-mail to staff.
A Canadian, Tafler has spent time with 50Plus (now Zoomer magazine) and what was then First Marathon Securities (now National Bank Financial). A move to the U.S. took him to boutique investment bank The Jordan, Edmiston Group where he specialized as an advisor in media, information and marketing services.
In 2005, Tafler moved to PointRoll, part of Gannett’s digital marketing services group, where he held the title of vice-president of business development and strategy and senior vice-president, global business operations and strategy prior to being named CEO in 2008.
“By hiring someone of Jason’s pedigree it shows how serious our commitment is to digital media,” Pelley told Marketing (which is also owned by Rogers Media). “Jason is a proven winner and combines expertise in sales, innovation and digital marketing solutions.”
In the e-mail to staff, Pelley said “We’ve already been working closely with Jason on our strategic and financial plans. Jason’s role will help us continue to build one Rogers Media organization that is aligned and integrated for better efficiencies and effectiveness and to best leverage the strengths and opportunities of the divisions.”