Tafler named Rogers Media digital boss

Rogers Media has hired Jason Tafler as chief digital officer.

Rogers Media has hired Jason Tafler as chief digital officer.

Tafler, formerly CEO of American digital marketing firm PointRoll, will join Rogers mid-March and report to president Keith Pelley, who announced the hire yesterday in an e-mail to staff.

A Canadian, Tafler has spent time with 50Plus (now Zoomer magazine) and what was then First Marathon Securities (now National Bank Financial). A move to the U.S. took  him to boutique investment bank The Jordan, Edmiston Group where he specialized as an advisor in media, information and marketing services.

In 2005, Tafler moved to PointRoll, part of Gannett’s digital marketing services group, where he held the title of vice-president of business development and strategy and senior vice-president, global business operations and strategy prior to being named CEO in 2008.

“By hiring someone of Jason’s pedigree it shows how serious our commitment is to digital media,” Pelley told Marketing (which is also owned by Rogers Media). “Jason is a proven winner and combines expertise in sales, innovation and digital marketing solutions.”

In the e-mail to staff, Pelley said “We’ve already been working closely with Jason on our strategic and financial plans. Jason’s role will help us continue to build one Rogers Media organization that is aligned and integrated for better efficiencies and effectiveness and to best leverage the strengths and opportunities of the divisions.”

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!