Patrick Lauzon has been appointed senior vice-president, interactive marketing solutions at TC Media.
Lauzon, most recently president at Mediative, will step into the role on July 22.
His responsibilities in the new role will see him lead interactive marketing operations for TC Media’s direct customers. He will be involved in areas from digital marketing solutions, such as email marketing and e-flyers, to custom content and promotional content solutions.
TC Media president Ted Markle said in a release that Lauzon is an experienced leader, and that the existing team “will be able to step up the implementation of our strategic priorities and develop our interactive marketing offering.”
Prior to his time at Mediative, Lauzon held positions at Bell, Quebecor and Sun Media.
