The Media Innovation Awards are just over one month away, but here’s a sneak peek at some of the contenders for the hardware that will be given out that night.
Starting today and continuing tomorrow and Friday, Marketing presents the shortlists of finalists from each category.
As in previous years, all entries (more than 440 this year) were scored by the Media Innovation Awards jury in a round of preliminary online judging. Once that scoring was complete, MIAs co-chairs Jake Norman and Hope Bagozzi reviewed the scores to determine which entries made the shortlist, moving onto the final round of live judging on Sept. 20 in Toronto.
The list includes entry title, client and agency as provided by the entering company.
BEST IN VIDEO
•Et que ca saute! reality culinary show: Quebec Pork Producers Federation (FPPQ) and Carat
•Doritos Mock Advisories: PepsiCo. / Doritos and OMD Canada
•The Movie out Here: Labatt Breweries of Canada and Grip Ltd.
•Telus Breakaway Cam: Telus and Cossette Media
•We Hear You: TD Bank and Starcom MediaVest Group
•Make Health Last: The Heart and Stroke Foundation of Canada and Lowe Roche
BEST IN AUDIO
•Pepsi / Virgin LFN Music Partnership: PepsiCo., Beverages and OMD Canada
•Electric Circuit: Hydro-Quebec and Touché
BEST IN NEWSPAPER
•Read All About It: Sony Canada and UM Canada
•Workopolis: Workopolis and Media Experts / Zulu Alpha Kilo
•Tide: Proud Keeper of Canada’s Colours: Procter & Gamble / Tide and Starcom MediaVest Group
•Innovation that Excites (Altima, Sentra, Pathfinder launches): Nissan Canada and OMD
•TD Embossing: TD Bank and Starcom MediaVest Group
BEST IN MAGAZINE
•All-Star Dads: Ford Canada and Mindshare Canada
•Quaker Healthy Family Challenge: PepsiCo. / Quaker and OMD Canada
•Lysol Power & Free: Reckitt Benckiser and ZenithOptimedia
•Restarting Canada’s Start Screens: Windows 8 Rogers Integration: Microsoft Windows 8 and Starcom MediaVest Group
•Apple iPad Mini: Apple and OMD
•Master Your Style: Procter & Gamble / Gillette and Carat Canada
BEST USE OF OUT-OF-HOME (TRADITIONAL)
•Drambuie: Not Just for Grandpa: Bacardi Canada / Drambuie and Denneboom Media
•Roomy Rav4: Quebec Toyota Dealer Association and Bleublancrouge
•Dove: Girls Unstoppable: Unilever / Dove and Mindshare
•smart city project: smart Canada / Mercedes Benz and OMD Canada
•Dear Mortgage: TD Bank and Starcom MediaVest Group
•Your Better Starts Here: Sport Chek and Touché
AMBIENT/PLACE-BASED MEDIA (LARGE SCALE)
•Thank You for Helping the Homeless: Raising the Roof and Leo Burnett Toronto
•Repackaging Help: Raising the Roof and Leo Burnett Toronto
•The Walking Dead Rotting Finger Countdown: AMC Networks and Leo Burnett Toronto
•Fire Truck: BC Egg Marketing Board and OMD Vancouver
•Cadbury Dairy Milk launches Bubbly: Modelez Canada and Jungle Media
•Your Better Starts Here: Sport Chek and Touché
AMBIENT/PLACE-BASED MEDIA (SMALL SCALE)
•James Ready 50% Awesomer Coasters: James Ready and Leo Burnett Toronto
•Rogers: Winter White Event: Rogers Communications Inc., Wireless and OMD Canada
•Lobster Party: Earls Kitchen+Bar and Leo Burnett Toronto
•Canada’s First Virtual Test Drive: Mazda Canada and Excelerator Media
•Street Waxing: Fuzz Wax Bar and Lowe Roche
•Pedal Wraps: The Heart and Stroke Foundation of Canada and Lowe Roche
•The Barrie Campaign: Johnson Insurance and Lowe Roche
BEST USE OF DIGITAL OOH AND/OR DIGITAL PLACE-BASED MEDIA
•Portal to the Yukon-Travel Yukon: Tourism Yukon and Outside the Cube
•HTC One-Everything Your Phone Isn’t: HTC and M2M
INNOVATION IN EXPERIENTIAL/SPECIAL EVENTS/STUNTS
•quattro Experience: Audi Canada and Zulu Alpha Kilo
•Sunglasses & Advil: Advil and Y&R
•Learn IKEA Vending Machine: IKEA and Leo Burnett Toronto/Jungle Media
•Repackaging Help: Raising the Roof and Leo Burnett Toronto
•Earls Steak Redemption: Earls Kitchen+Bar and Leo Burnett Toronto
•The Gitchhiker: Standfield’s Ltd. and John St.
•Budweiser Red Light: AB InBev-Labatt Breweries and UM Canada
The Media Innovation Awards winners will be announced Nov. 7 at the Westin Harbour Castle in Toronto. Click here for more information.
