PHD and OMD are both still in the running for April’s Festival of Media Awards in Valencia.
The short list was revealed Monday and both agencies made the list twice.
OMD is nominated twice for the Doritos Guru campaign–a multi-media effort that asked consumers to name a new Doritos flavour–produced with a handful of partners including BBDO, Proximity, Fleishman-Hillard, and Capital C.
The campaign is nominated in the Best Communications Strategy and Best Consumer Driven Campaign categories.
PHD’s “Love Your Heart" benefit concert for Unilever‘s Becel brand is nominated in the Best Communication/Entertainment Platform category, while Touche PHD is still in the running in the Best Communication Strategy category for Abrupt Endings, created along with partners Sid Lee and Astral Media, for Suicide Action Montreal.
The Festival of Media Awards were added to the Festival of Media last year to “showcase creative and effective use of media, as well as media owner innovation."
The short list comes from an online evaluation process with 30 judges taking part. The winners will be determined from the final judging stage March 28 and 29, with over 20 senior level professionals meeting to deliberate and debate the entries in each category.
New to this year’s awards is the Media Professional of the Year award, recognizing the “media person (from agency, media owner or brand) who has contributed most to the industry in the previous 12 months. A shortlist will be created through public nominations, with the most popular nominations put forward for the Jury to select the winner."
Nominations for this award can be made until March 13.
Produced by C Squared Holdings–the London company behind industry magazine Media & Marketing (M&M) and Cream, an online database devoted to media creativity–the two-day Festival of Media includes industry speakers and an exhibition of new media opportunities.
