Kim Kelleher is a powerful name in publishing.
The former worldwide publisher of Time magazine, Kelleher has worked in media for more than 20 years. She was the first woman to helm Sports Illustrated as publisher and, before her years at Time Inc., held senior publishing roles at Condé Nast, including vice-president, publisher at Self.
Then, last September, Kelleher made the move from the more traditional media space to become president of Say Media, a digital publishing company that prides itself on keeping on top of the ever-changing consumption habits of readers.
Marketing was offered a coveted sit-down with the media maven at the company’s Toronto office last week. (Say is headquartered in San Francisco and has nine international offices.) Here are some of her insights about making messages fit the medium, why optimizing for social (not search) is important and what type of custom content resonates with readers in the digital realm.
Videography: Pam Lau