Two Canadian ads appear in the final set of shortlists of the 2012 Cannes Lions International Festival of Creativity. JWT and production partner Ruckus Films have been named for the Canadian Film Festival’s “Bank Teller,” and DDB Vancouver and Soft Citizen appear for B.C. Hydro’s “Internet” ad.
Both are in the running in the Script category of the Film Craft competition.
Canadian companies made 27 submissions in Film Craft (up from only seven last year), lagging nations such as the U.S. (640), and the U.K. (315).
The finalists for the new Branded Content contest and the Titanium & Integrated contests were also announced. None of the 19 Canadian companies that submitted work to Branded Content made the list, nor the 11 who threw their hat in the Titanium ring.
Canada’s participation in the Titanium contest has remained low over its nine year history. Rather than focus on a single media or area of marketing, Titanium is intended to honour “ground-breaking and innovative concepts” in the field and has, in recent years, emerged as the glamour award of Cannes Lions.
JWT, Ruckus, DDB and Soft Citizen will find out if their work is Lion-worthy on Saturday at the final Cannes Lions award ceremony. (Film will also be awarded on Saturday.)